This doesn’t mean that you might be standing in front of a crowd of 300 and introducing yourself, explains the author, an internationally-recognized certified etiquette professional (CEP) and certified protocol professional (CPP). What it does means is that when you meet someone for the first time, you are making an impression on them – through your expression, voice, words – that they will be likely to share with others in their network of friends and family. Your reputation gets around in absentia, without your being there to defend or change people’s opinion.

So, be careful. The first time you present yourself to someone – whether by phone or in person - check your body language, tone of voice, and words. Make sure you appear friendly and approachable, and that what you have to say is kind, appropriate and understandable. Use the other person’s name when you say hello and goodbye and keep the conversation upbeat.

The positive impression you make on that one person will be the impression they will share with the other 300 people in their personal network.