Late in the month, bloggers got wind of a new Google experiment that allowed certain users to personalize their search results by adding, moving, and removing listings as they saw fit. When users liked a result, they were able to vote it higher by clicking on the corresponding up arrow.

If they didn't like, they could bump it down or remove it from their page altogether. As long as users remain logged into their account, they're able to take advantage of their customized search results page.

The reaction from the blogosphere was mixed