1 - Start a Fan Club.

Start an online or offline newsletter containing the hottest information on what interests prospects and existing clients of your products or services. Schedule a fun event at least once a year to allow your "fans" to meet each other or have an Online Party.

For great tips on online newsletters, visit www.companynewsletters.com
For a free online newsletter template, go to www.neighborhoodassociation.biz

2 - Court the Media.

Write well-written news releases showing them what is innovative, user-friendly and important about your products or services. Use "Edutainment" (educate through entertainment) to inform.

3 - Get Your Name Out There.

Even with little or no marketing budget, there are many ways of making yourself known. Network a lot, both off and online.

4 - Ask Your Clients.

Survey your best clients and ask them what it would take to become a fan.

5 - Keep Your Fans.

Adopt an "innovative" mindset to keep the fans you have and to continue attracting new fans to your club.