Didier Delmer

- Serial Entrepreneur in the High-Tech & Service Industries,
- Expert in European Business Development,
- VP International at NewCom Inc (Nasdaq listed),
- Founder of Easy Consulting,
- VP @ High-Tech Business Club,
- Founder of Portail des PME,
- Investor @ Clean du Bouquet,
- Co-Founder of Entrepreneurs and Co,

Published on 11/12/2007

There is a no magic formula to market a business. The reality is that all businesses are unique and there is no one formula that can work for all.

Two important factors contribute to the success of a business :

- your unique selling proposition and your personality,

- the purchase of marketing materials can be a good thing, but only when you know what you are looking to find inside.

Gurus in Internet Business Development are Vaporware !

You need to first understand what your business is all about, where you want to go with your idea, what kind of image you want to portray, how much you want to get out of the venture and in what time frame you would like to achieve all this. Combine your instincts and passion for your business with the knowledge you require.

Research online to see if you can get answers from free resources before bringing your credit card to pay for anything.

You need to clearly identify your goal, breaking it down into smaller time periods so you can easily identify the real questions that

determine the route to success. Only then, when you have the right questions, do you seek the answers inside paid materials.