The key attributes for successfully doing business with North Americans are Informed, Focussed, and Positive.

These are good qualities for doing business almost anywhere, but in North America they are indispensable. Warning: Do not treat the USA and Canada as one entity, and above all do not mistake or refer to (native English-speaking) Canadians as Americans.

Be fully informed of the potential North American market for your products and services. That market is huge, but very segmented.  Success in North American business culture depends on both having a specific sound business idea, and presenting this idea effectively.

Generally North Americans are not so much interested in getting to know you in depth, as they are in assessing your confidence (even enthusiasm), determination, and reliability (to deliver as promised).

Get straight to the point and, when it comes to the actual agreement, be ready to move quickly, and put your details in writing straight away. North Americans will perceive this as evidence of commitment and willingness to do business.

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