Entrepreneurs and Co : Internet, European and International Business Development Consultant for Entrepreneurs and Small Businesses - http://www.entrepreneurs-and-co.com
3 Essential Elements for an Active Business Blog !
http://www.entrepreneurs-and-co.com/articles/184/1/3-Essential-Elements-for-an-Active-Business-Blog-/Page1.html
Didier Delmer

"Who are we ?"

Company Profile :

Entrepreneurs and CO Ltd

145-157 St John Street - London EC1V 4PY

Chartered Accountants & Business Advisers, at Entrepreneurs & Co (ENC), we appreciate the value of working together as a team.

Because the flow of ideas is encouraged at ENC and everyone feels free to express their opinion with regard to work related matters it has by the very nature of being, created a dynamic work environment. As a team we all recognise our responsibility in making Entrepreneurs and Co what it is.

The reputation of the whole firm is in the hands of each individual and we are proud of being part of such a strong team. Together we encourage and motivate each other in a dynamic environment so that as a team we can provide innovative and profitable solutions for individuals and businesses.


Services

Every client is unique and deserves a unique service. Our philosophy is to put our clients first - to understand their situation and provide a first class service tailored to their specific needs.

Because we establish a one-to-one relationship with each client we are able to offer timely, individual advice on how to improve your business or personal finances.

As leading edge accountants we have developed the traditional bookkeeping, auditing, and accounting services into innovative client-focused services that provide not only all the reliable background support you would expect from a professional firm but also forward-thinking advice on how to improve your situation.

We have also developed a new range of accounting services to meet the needs of modern businesses, including a comprehensive business advisory service. Whether you need help with growing your business or advice on optimising your personal or family finances, we are here to help you get the best results.

 
By Didier Delmer
Published on 25/04/2008
 
Three of the core strategies for building an effective business blog...
Tricks and Tips in Business Blogging
1/ Have a clearly defined written 'purpose' to help ensure that your blog content will stay on target and on topic so that you deliver what your readers expect every time. Consider your business blog like a magazine. People subscribe to magazines only when they have a sense that the content in the magazine will be consistently relative to their interests.

2/ Blogs are not the place for a heavy hitting sales pitch but don’t go to the other extreme either. One way of introducing your products without being pushy is by choosing a layout that allows you to feature some of your products on every page.

3/ Finding Your Voice: Avoid writing your business blog in 'corporatese' and use a more conversational tone. The most effective and popular business blogs have a personal voice so try out a few key company representatives as the blog personalities.

One very last point: Blog marketing is very much 'relationship marketing.' Responding to reader comments and questions is an important duty of a business blog writer or another assigned person within the organization.