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Multilingual Web Site Marketing ?
- By Grant Beeming
- Published 6/05/2008
- Internet
- Unrated
Grant Beeming
"Who are we ?"
Company Profile :
Entrepreneurs and CO Ltd
145-157 St John Street - London EC1V 4PY
Chartered Accountants & Business Advisers, at Entrepreneurs & Co (ENC), we appreciate the value of working together as a team.
Because the flow of ideas is encouraged at ENC and everyone feels free to express their opinion with regard to work related matters it has by the very nature of being, created a dynamic work environment. As a team we all recognise our responsibility in making Entrepreneurs and Co what it is.
The reputation of the whole firm is in the hands of each individual and we are proud of being part of such a strong team. Together we encourage and motivate each other in a dynamic environment so that as a team we can provide innovative and profitable solutions for individuals and businesses.
Services
Every client is unique and deserves a unique service. Our philosophy is to put our clients first - to understand their situation and provide a first class service tailored to their specific needs.
Because we establish a one-to-one relationship with each client we are able to offer timely, individual advice on how to improve your business or personal finances.
As leading edge accountants we have developed the traditional bookkeeping, auditing, and accounting services into innovative client-focused services that provide not only all the reliable background support you would expect from a professional firm but also forward-thinking advice on how to improve your situation.
We have also developed a new range of accounting services to meet the needs of modern businesses, including a comprehensive business advisory service. Whether you need help with growing your business or advice on optimising your personal or family finances, we are here to help you get the best results.
A few facts:
* In Asia only 10% of the searches done on the Internet are actually in English.
* In the European Union 87% of the searches are not in English – Remember Europeans speak German, French, and Italian…
Over 75% of the available markets on the Internet are non-English speaking. Businesses who only market themselves with web sites written in English are clearly missing out.
If you built a website for 5 different languages then this would allow you potential access to a staggering 412 million extra users of the Internet!
Also, when an Internet user visits a webpage in their own language they are 4 out of 5 times more likely to stay reading that website. They are also much more likely to buy from that website as they feel far more secure and confident.
Any business which doesn’t develop multilingual website marketing strategies will be losing out on this extra revenue, and will be less likely to survive in the long term.