Entrepreneurs and Co : Internet, European and International Business Development Consultant for Entrepreneurs and Small Businesses - http://www.entrepreneurs-and-co.com
Google Adwords Tracking Tool
http://www.entrepreneurs-and-co.com/articles/195/1/Google-Adwords-Tracking-Tool/Page1.html
Didier Delmer

"Who are we ?"

Company Profile :


Entrepreneurs and CO Ltd

145-157 St John Street - London EC1V 4PY

Chartered Accountants & Business Advisers, at Entrepreneurs & Co (ENC), we appreciate the value of working together as a team.

Because the flow of ideas is encouraged at ENC and everyone feels free to express their opinion with regard to work related matters it has by the very nature of being, created a dynamic work environment. As a team we all recognise our responsibility in making Entrepreneurs and Co what it is.

The reputation of the whole firm is in the hands of each individual and we are proud of being part of such a strong team. Together we encourage and motivate each other in a dynamic environment so that as a team we can provide innovative and profitable solutions for individuals and businesses.


Services

Every client is unique and deserves a unique service. Our philosophy is to put our clients first - to understand their situation and provide a first class service tailored to their specific needs.

Because we establish a one-to-one relationship with each client we are able to offer timely, individual advice on how to improve your business or personal finances.

As leading edge accountants we have developed the traditional bookkeeping, auditing, and accounting services into innovative client-focused services that provide not only all the reliable background support you would expect from a professional firm but also forward-thinking advice on how to improve your situation.

We have also developed a new range of accounting services to meet the needs of modern businesses, including a comprehensive business advisory service. Whether you need help with growing your business or advice on optimising your personal or family finances, we are here to help you get the best results.

 
By Didier Delmer
Published on 16/05/2008
 
Adwords are ordinary English words that have become special triggers to allow an Internet website to appear on the Web.

Google : The Search Engine by Excellence!
They are offered to advertisers as an auction opportunity, and determine whether they come out in a top-rank search engine spot or not.

Advertisers understandably want to have some solid information on the results of the use of their money for the adword. Google has developed a program called an adwords tracking tool that offers them valuable analytical data.

The adwords tracking tool will provide in just a few seconds the number of hits, those actually clicking on their website. Since each response (click) can cost the advertiser anywhere from 1 penny to $50.00, they get very serious.

With the adword tracking tool, Google can provide the advertiser with how long a searcher stays on their site, whether or not they purchase anything, which adwords bring better results, and how much the adword costs in relationship to the sales it generates.

Google can also supply a list of adwords likely to generate traffic and ones that are very weak.