There were only 168 of them, so I clicked them all ... and visited every Web site in the world!

In November 2006, a report estimated there were 100 million Web sites. And of course, the numbers have gone up even more since then.
It's no longer enough to build a tiny little Web site in one corner of the Web and hope people will come streaming by – now they just don't have the time to do that. You have to convince people you're an expert BEFORE they ever visit your Web site.

The key is to PARTICIPATE. Find a forum, a bulletin board, a chat room or a discussion board relevant to your area of expertise. Do it by blogging, podcasting, joining in forums, updating pages on Wikipedia, putting video clips on YouTube, writing e-books, publishing newsletters, writing and submitting articles to directories.

Not to sell, promote, advertise or spruike your services. But to be an active member & contributor of an on-line community.