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Mobile Web builds your Brand Awareness !
- By Didier Delmer
- Published 30/05/2008
- Internet Marketing
- Unrated
Didier Delmer
- Serial Entrepreneur in the High-Tech & Service Industries,
- Expert in European Business Development,
- VP International at NewCom Inc (Nasdaq listed),
- Founder of Easy Consulting,
- VP @ High-Tech Business Club,
- Founder of Portail des PME,
- Investor @ Clean du Bouquet,
- Co-Founder of Entrepreneurs and Co,
New research shows that a good mobile Web site will extend the reach of your standard Web site (and brand) by as much as 13%.
The results come from Nielsen. It says that mobile Internet extends the audience reach of many leading Internet sites by an average of 13% over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.
Nielsen's data shows that for many Internet publishers, mobile Internet increases the overall size of their audience. "The data demonstrate that the mobile Internet can not only increase the frequency of visits to a Web site, but also grow the overall size of the pie," said Jeff Herrmann, VP of mobile media at Nielsen Mobile.
"Publishers can now monetize their total cross-platform audience, and advertisers will better understand the efficiency and incremental value of mobile Web traffic."
This should be a great motivator for Web site publishers to make better mobile versions of their sites. Mobile sites that are useful and to the point and help users accomplish goals rather than surf aimlessly can boost your traffic.
The results come from Nielsen. It says that mobile Internet extends the audience reach of many leading Internet sites by an average of 13% over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.
Nielsen's data shows that for many Internet publishers, mobile Internet increases the overall size of their audience. "The data demonstrate that the mobile Internet can not only increase the frequency of visits to a Web site, but also grow the overall size of the pie," said Jeff Herrmann, VP of mobile media at Nielsen Mobile.
"Publishers can now monetize their total cross-platform audience, and advertisers will better understand the efficiency and incremental value of mobile Web traffic."
This should be a great motivator for Web site publishers to make better mobile versions of their sites. Mobile sites that are useful and to the point and help users accomplish goals rather than surf aimlessly can boost your traffic.