Internet, European Business Development Consultant for the Entrepreneur - Online Services, Headlines, Tools (Entrepreneurs and Co) - http://www.entrepreneurs-and-co.com
Personal Branding for the Consultant and Entrepreneur : CV 2.0 - Entrepreneurs and Co: Business Development News, Services
http://www.entrepreneurs-and-co.com/articles/203/1/Personal-Branding-for-the-Consultant-and-Entrepreneur--CV-20---Entrepreneurs-and-Co-Business-Development-News-Services/Page1.html
Didier Delmer

"The Didier Delmer Daily News Watch"

Profile :

- Serial Entrepreneur in the High-Tech & Service Industries,
- Expert in European Business Development,
- VP International at Newcom Inc (Nasdaq listed),
- Founder of Easy Consulting,
- VP @  High-Tech Business Club,
- Founder of Portail des PME,
- Currently working on Entrepreneurs and Co & DidierDelmer.com ,

 
By Didier Delmer
Published on 4/10/2008
 
Organized with the Boostzone Institute and André Dan (France's # 1 Business Networking Expert), we were introduced a brand new service dedicated to creating trade and professionnal references, a.k.a. personal branding. How different is it from the leading platforms such as Linkedin & Viadeo ? Good Idea, Real Service or Vaporware ?
A Free Service 2.0 for you to Manage your Professional References !

Personal branding has always been a key issue in building your brand on the Internet and keeping it ahead of the others. However, brand awareness for professionals, consultants and top executives is the name of the game in today's Internet World.

The key issues are :

- How to get visibility and awareness online ?
- How to be considered as a "guru" in a given field ?

All is related to your digital identity and how you manage it online, as well as offline. You may use blogs to boost your personal branding, but your contents and articles are of most importance. Indeed, people expect from a site to get pertinence, added-value or frenquency. Your reputation will then build up and this is up to you to manage it in a proper manner on the web. Managing your reputation is organized through your contacts, staff members, suppliers, partners and customers.

The major actors are :

- LinkedIn strengthens and extends your existing network of trusted contacts. LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.

- Viadeo is an online business social network for finding clients, suppliers, business partners, key business information, recruiting or being recruited.

- CV 2.0 - A free service which allows you to manage your professional references and insert them in an online or paper multimedia CV, with no advertising. CV 2.0 is an open system (non-exclusive) where you can centralize your recommendations and publish them on any document or service.

All these tools are of great quality and will help you boost your business and social reputation. According to Olivier Zara - Founder - it sounds that CV 2.0 is more "reference-oriented" rather than "contact-oriented".

The CV 2.0 platform declines your profile in 3 sections : Job, Knowledge / Expertise and Personal Skills / Values. Although I am not quite sure how good the company's thesaurus is, we will leave it to you and will expect your comments on our corporate blog.

The other option is to handle your own communication and brand awareness, depending what your needs are !

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