William Rosenberg, the founder of the company Dunkin' Donuts, the most famous franchising business in the world and, concomitantly, the president of the International Franchising Association, shares his philosophy and principles:, the most famous franchising business in the world and, concomitantly, the president of the International Franchising Association, shares his philosophy and principles:

1. You seek out the best people.

2. You compensate them the best.

3. You share your profits and equity with them.

4. You treat them with respect.

5. You share your goals and strategies with them. Create a family atmosphere, a sense of belonging, and give recognition for accomplishments.

6. You make certain your credibility is unquestionable.

7. You set the highest possible standards.

8. You enthusiastically instill in them your passion to achieve excellence in all your combined endeavors.

9. You give the responsibility and authority to achieve.

10.You periodically check and follow through that your standards and philosophies are adhered to.

Conclusion:

You have to have credibility, imagination, enthusiasm, visionary spirit, time sense, passion for perfection, perseverance, the ability to communicate and the desire to share with others. Always remember that the client is the boss, “because they are the only ones that can decide where and how to spend their money".