Franchising Guru : All his Tricks - Entrepreneurs and Co : Franchise, Business Development News and Services
http://www.entrepreneurs-and-co.com/articles/207/1/Franchising-Guru--All-his-Tricks---Entrepreneurs-and-Co--Franchise-Business-Development-News-and-Services/Page1.html
Didier Delmer
"The Didier Delmer Daily News Watch"
Profile :
- Serial Entrepreneur in the High-Tech & Service Industries,
- Expert in European Business Development,
- VP International at Newcom Inc (Nasdaq listed),
- Founder of Easy Consulting,
- VP @ High-Tech Business Club,
- Founder of Portail des PME,
- Currently working on Entrepreneurs and Co & DidierDelmer.com ,
By Didier Delmer
Published on 8/10/2008
In 1950, William Rosenberg opened the first Dunkin' Donuts local specialized on coffee and pastry products, and in 1955 his business expanded in franchising system. Today, Dunkin' Donuts is one of the biggest fast-food chains in the world, with 3 million consumers served every day…
W. Rosenberg : President of International Franchising Association
William Rosenberg, the founder of the company Dunkin' Donuts, the most famous franchising business in the world and, concomitantly, the president of the International Franchising Association, shares his philosophy and principles:, the most famous franchising business in the world and, concomitantly, the president of the International Franchising Association, shares his philosophy and principles:
1. You seek out the best people.
2. You compensate them the best.
3. You share your profits and equity with them.
4. You treat them with respect.
5. You share your goals and strategies with them. Create a family atmosphere, a sense of belonging, and give recognition for accomplishments.
6. You make certain your credibility is unquestionable.
7. You set the highest possible standards.
8. You enthusiastically instill in them your passion to achieve excellence in all your combined endeavors.
9. You give the responsibility and authority to achieve.
10.You periodically check and follow through that your standards and philosophies are adhered to.
Conclusion:
You have to have credibility, imagination, enthusiasm, visionary spirit, time sense, passion for perfection, perseverance, the ability to communicate and the desire to share with others. Always remember that the client is the boss, “because they are the only ones that can decide where and how to spend their money".
1. You seek out the best people.
2. You compensate them the best.
3. You share your profits and equity with them.
4. You treat them with respect.
5. You share your goals and strategies with them. Create a family atmosphere, a sense of belonging, and give recognition for accomplishments.6. You make certain your credibility is unquestionable.
7. You set the highest possible standards.
8. You enthusiastically instill in them your passion to achieve excellence in all your combined endeavors.
9. You give the responsibility and authority to achieve.
10.You periodically check and follow through that your standards and philosophies are adhered to.
Conclusion:
You have to have credibility, imagination, enthusiasm, visionary spirit, time sense, passion for perfection, perseverance, the ability to communicate and the desire to share with others. Always remember that the client is the boss, “because they are the only ones that can decide where and how to spend their money".