Entrepreneurs and Co : Internet, European and International Business Development Consultant for Entrepreneurs and Small Businesses - http://www.entrepreneurs-and-co.com
Brand Name and Corporate Branding- News from Entrepreneurs & Co on Business Development & Marketing Issues
http://www.entrepreneurs-and-co.com/articles/209/1/Brand-Name-and-Corporate-Branding--News-from-Entrepreneurs-amp-Co-on-Business-Development-amp-Marketing-Issues/Page1.html
Didier Delmer

"Who are we ?"

Company Profile :


Entrepreneurs and CO Ltd

145-157 St John Street - London EC1V 4PY

Chartered Accountants & Business Advisers, at Entrepreneurs & Co (ENC), we appreciate the value of working together as a team.

Because the flow of ideas is encouraged at ENC and everyone feels free to express their opinion with regard to work related matters it has by the very nature of being, created a dynamic work environment. As a team we all recognise our responsibility in making Entrepreneurs and Co what it is.

The reputation of the whole firm is in the hands of each individual and we are proud of being part of such a strong team. Together we encourage and motivate each other in a dynamic environment so that as a team we can provide innovative and profitable solutions for individuals and businesses.


Services

Every client is unique and deserves a unique service. Our philosophy is to put our clients first - to understand their situation and provide a first class service tailored to their specific needs.

Because we establish a one-to-one relationship with each client we are able to offer timely, individual advice on how to improve your business or personal finances.

As leading edge accountants we have developed the traditional bookkeeping, auditing, and accounting services into innovative client-focused services that provide not only all the reliable background support you would expect from a professional firm but also forward-thinking advice on how to improve your situation.

We have also developed a new range of accounting services to meet the needs of modern businesses, including a comprehensive business advisory service. Whether you need help with growing your business or advice on optimising your personal or family finances, we are here to help you get the best results.

 
By Didier Delmer
Published on 10/10/2008
 

The best brand names are the ones that are on everything a company does. It doesn’t matter how big or how small, that brand is everywhere. A person can’t help but see it when they look at anything associated with your company.


Brand Name and Brand Awareness : How Important ?
But sometimes you aren’t in a position to get your brand name on something from the very beginning. Maybe the brand got left out when you go a certain kind of advertisement made up.

There are a variety of reasons why something might have gotten left out, and when that happens, reprinting it won’t always be the best option, as Internet is prominent in 2008.

A brand name can’t become prominent if it isn’t presented strongly to the public. People need to see a brand a lot of times before it begins to stick in their mind, and you need to be sure that every time you accomplish something your brand name is close to you and your accomplishment.

This is the key to making a brand name a staple in the public. After all, people need to have trust in a company before they can come to trust the brand name. Once you are able to develop that trust you’ll end up with a brand name seen as a leader in your industry.

So the first step you need to take is getting that brand name on everything, even if you create a web site, need label printing to do it or create a brochure / flyer.

Sometimes it just isn’t practical to initially get your brand name on the market, without having a clear and simple marketing positioning. Now the brand name is always there period, and there are a number of examples of things you need to work on : Internet, Paper Printing, Brochures ... Your brand needs to be well positioned on your maket.

The truth is mistakes are going to happen and you’ll find a number of different areas where you wanted your brand name, but it just didn’t get there through normal means.

Plan ahead your marketing & media plan to ensure your brand awareness gets across the market.