The concept of Integrated Communications stems from Integrated Marketing Plan, but taking it to a different level. Let’s just say Integrated Communications is the “Art” of marketing and Integrated Marketing Plan is the “Science” of it…

Integrated Communications consolidate and reiterate through one focused & unified message across all the marketing mix of advertising, public relations, direct marketing as well as all marketing collaterals.

The concept works well for both the traditional as well as internet marketing. Large corporations will manage their Integrated Communication via synchronizing their TV, radio & press ads, publicity with direct sales initiatives with one single message.
 
By contrast, with Integrated Communications for Small business Internet Marketing, you can simply standardize and focus your keywords in your scripts, online display ads, emails, newsletters to enhance search results via Search Engine Optimization, do your social book-marking, networking and viral marketing all within your control.

Integrated Communications campaigns are successful when they consist of at least 4 aligned marketing tactics, namely extensive exposure advertisements, direct marketing, website, email marketing.